We ask Realtors ''Why depend on word of mouth?'' Most of the time they'll say that it works for them. This is such a waste of time and money!
They think these types of advertising methods are the ones to go for. But surely after a while they'll realize that this doesn't work as expected. Then they get turned off to advertise.
I'll try to give you an idea.
See, word of mouth, flyer, radio, billboard advertising aren't as effecive compared to the methods of NOW. I'll tell you why...
Because it doesn't give you an ROI (Return on Investment)! You cannot track the amount of people that converted from those radio ads, or any of the old school methods for that matter. You can't see if your money is wasted or not.
What we use is the magic of social media! We implement our strategies in order for the adspent not to be wasted. We do this thru the biggest social media platforms, Facebook & Instagram!
This way we have a full insight on the ROI. Because of this we can see at what point the ads begin to perform less. The we structure the ad campaign in a different way to minimize the waste of your ad budget.